About us

A2Z is a full-service PR agency with a wide range of expertise and connections.

We want to help you tell your story, securing credible content, through digital placements, media relations, influencer collaborations and events.

We take the time to get to know your brand and develop the right approach for your desired outreach. Each project is culminated with bespoke results analysis and coverage summary.

Located in Panama City, Panama, our clients range from local start-ups to World-renown luxury brands.

Ana Esther Cohen-Henriquez

Panamanian public relations specialist with more than 8 years of experience in the communications and fashion industries.

While attending the University of Louisville in Kentucky, United States, she spent her Summers in Panama City and worked as an intern at companies such as Zaga Publicidad and Morgan & Morgan. After graduating from college in December 2012, she decided to put her Business and Marketing degree into practice and started working in the Marketing department of Banco General. It was in 2014 that she discovered her passion for Public Relations when she was hired to work in the Press department of CHANEL Latin America in Panama.

During those 5 years at CHANEL she fell in love with the PR world and developed relationships with industry leaders and journalists from Latin America. Part of her responsibilities were organizing press and client’s events, communicating and monitoring the brand in print and digital media, daily communication with press and influencers, dressing celebrities, coordinating fashion & jewelry photoshoots, developing PR strategies for product launches and press coordination for fashion shows.

One of her most important achievements was the CHANEL Cruise Show in Havana, Cuba (2016) where Cohen-Henríquez was a key person in the team that organized this historic fashion event.

With a desire to offer quality public relations services to different brands in Panama and the region, Cohen-Henríquez decided to found A2Z Bespoke PR & Events in November 2019. This young and fresh agency has been able to demonstrate its expertise and commitment to clients such as LANCÔME, YSL BEAUTY, BIOTHERM, PRADA & THE LATIN AMERICAN FASHION SUMMIT.